Explore the relationships between culture, identity, power, and storytelling through interactive workshops designed for writers of all experience levels.
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The experience indie bookstores create for their patrons is at the heart of long-term sustainability and growth.
Readers are Aspiring Writers
Most of the readers in your shop want to write. Many of these readers may have already told you at checkout or during a search for a How to Write reference book. Yet, formal education pathways to the literary world are expensive, highly selective, and potentially out of reach for so many aspiring writers.
No Gatekeepers in the Room
A bookshop that opens its space to a free, professionally led workshop becomes the starting point for writers determined to fulfill a dream. No tuition, no application, no prerequisites. Just a room, an instructor, and a group of writers ready to tell their stories. A community that starts with the people, the conversations, and the space where writers at any stage are welcome to learn.
Collegiate Instruction in Your Shop
Gabriel leads each workshop with the dedication and passion required to build a career from storytelling. He holds a degree in Professional and Creative Writing from Central Washington Univeristy, where he graduated Suma Cum Laude and earned an additional certification in Cultural Studies in Literary Criticism. He is a published novelist, poet, and literary critic who specializes in Culture Theory with an emphasis on cultural representation and identity. This combination of disciplines is rare outside of a university faculty and typically inaccessible without enrollment.
He brings with him the depth and rigor of formal literary education, integrating his expertise into workshops spanning world-building, accurate representation in characters, cultural narrative, and the complexities of power within institutions in fictional worlds. His novel Feed the Gods serves as an applied case study throughout each session.
Writers are already in the shop.
1 in 3
U.S. adults who have considered or started writing a book (ProWritingAid / YouGov, 2025)
Novel-writing is the most common goal among aspiring writers, making every bookstore’s existing readership a built-in audience for writing workshops.
Workshops sell books.
30
Copies of a novel sold at a single indie bookstore writing workshop (Publishers Weekly)
Attendees purchased the featured novel to participate in one lunchtime workshop session. An additional 40 attended the evening reading.
Events move the register.
21–34%
Sales increase at indie bookstores following event programming (Publishers Weekly)
Third Place Books credited the programming specifically for surfacing new customers who had not visited before.
A member of an isolated healer-tribe goes missing from their sacred canyons as a looming threat emerges on the horizon: pale-skinned invaders hunting for silver and slaves.
Story, conversation, and connection, from author to reader, in your store.
Zero ticket sales to manage.
Zero registration system setup.
Your patrons get access to professional-level instruction in your space without spending a dime.
Capture content for your social channels, include live streaming from the event, and build margin from dwell-time concession sales for the rest of the night.
No SKUs to enter.
No unsold stock.
Gabriel arrives with Crown & Coil stock and handles his own transactions via mobile payment.
Want to carry Crown & Coil titles for the event? We match Ingram wholesale prices and show up with your stock on the date of the event.
Multiple nights. Multiple workshops. Multiply your margins.
Run the workshop more than once or host a workshop series.
Each session builds on the attendance from the previous event, bringing larger crowds, stronger bonds, and return visitors. Pair it with a reading/signing residency or run it standalone.
Give your patrons access to professional writing instruction led by a degreed writer, culture theorist, literary critic, and published novelist.
Gabriel leads workshops on world-building, representation in characters, cultural narrative, and the complexities of power in fictional worlds, with his novel Feed the Gods as an applied case study throughout.
Multiple workshop themes available. Select more than one session and build a recurring community of writers in your space.
Creating an incredible experience is what matters most to us. No bookseller is required to purchase our titles for a workshop.
Crown & Coil titles are available directly through us or through Ingram at the same wholesale price.
Booksellers who order through Crown & Coil save time and labor costs with one less inventory order to track, one less shipment that might run late against your calendar, one less box your team needs to open, and one less thing to worry about before the workshop.
When you order through Crown & Coil, all your books, the display, and the instructor arrive together. Floor ready and ready to move.
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We keep it simple. No setup to manage. No logistics to coordinate.
Gabriel arrives with everything needed for the event:
All we ask of you is a strong table and a place for attendees to sit.
An evening built around instruction, conversation, and craft, not a sales pitch.
Every store is different and you know what works best for your patrons. We have a general flow for the evening that is flexible to accommodate what your readers enjoy most:
Four hours, start to finish, with two natural windows for browsing and buying before and after Gabriel takes the floor.
Bring a Writing Workshop to Your Bookstore.
Whether you're hosting an established writers group or introducing a new literary event, we'd love to hear about your community. Book a conversation directly with Gabriel to discuss the workshop, your audience, and available dates.
Prefer email? Get in touch.
