No Risk.
All reward.
Author Readings and Signings.
A comprehensive experience for booksellers that saves time, space, and costs.
Book a CallA comprehensive experience for booksellers that saves time, space, and costs.
Book a Call
The experience indie bookstores create for their patrons is at the heart of long-term sustainability and growth.
More competition. Less Margins.
Most indie bookstores draw from the same catalogs, the same 3 or 4 distributors, the same audiobook distributor, and the same titles, resulting in the same thin margins that don't stand a chance against massive market leaders like Amazon and Audible. The result is a bookseller in a perpetual state of wanting something unique for their readers but affordable in the short term...preferrably free.
Surviving the First Two Years
Indie bookstores that make it past the first two years cultivate a dedicated space for their local communities: the regulars who purchase their morning coffee every Wednesday while browsing staff recommendations or the neighborhood book club who use the couches for their regular Friday evening discussions while enjoying tea and a few snacks from the new pastry nook.
No Risk. All Reward.
These specific needs is where Gabriel started when developing Crown & Coil's Author Reading & Signings offering. A zero-cost of entry provides indie bookstores 0 risk in hosting a Crown & Coil event. No required stock purchases means 0 risk of carrying stock that doesn't move. Multiple night event scheduling can build momentum night after night, leading to larger crowds, longer dwell times, and stronger bonds between bookstore and patrons.
If a bookseller sees Gabriel selling through twenty copies in a single night (average book sales are 15 per event), they can enjoy direct purchasing through Crown & Coil, bypassing shipping delays or damaged books and building a long-term relationship directly with the author on behalf of their patrons.
Never seen in this century.
19%
The percentage of American Booksellers Association (ABA) membership growth in 2025
605 new independent bookstores opened in the US in 2025, marking the fifth consecutive year with 200+ openings.
More bookstores.
2.2x
More independent bookstores today than in 2016 (ABA)
Independent bookstore locations have more than doubled since 2016, growing from 1,749 to nearly 3,800 across the country.
Gen-Z wants real life.
9 in 10
Young adults want events in their local community instead of another app.
Nine out of ten young adults say in-person experiences matter more to them than anything digital offers.
Story, conversation, and connection, from author to reader, in your store.
Zero risk. Zero cost.
Zero loss.
Give your patrons an experience that builds community in your shop without spending a dime.
Capture content for your social channels and build margin from extra dwell time, sold beverages, and multi-unit transactions during the event.
No shipment to track.
No box to unpack.
Gabriel arrives with Crown & Coil stock and handles his own transactions. No need to enter SKUs into your CRM.
Want to Stock Crown & Coil titles in advance? Our official ISBNs are available on Ingram or directly through us and avoid the stress of delayed orders or damaged stock.
Multiple nights. Multiple crowds. Multiply your margins.
Every event provides valuable customer insights that help shops understand their customers interests and needs.
Take advantage of mutliple event nights with us and learn what matters most to your readers. What did they buy, what brought them back, and why did they stay?
Give your patrons the experience of author engagement, conversation, and performance.
An experienced storyteller and culture theorist, Gabriel provides an in depth source of literary insight, cultural commentary, and a reason for your readers to stay in your store a little longer.
Do you need more than one event? Select up to four nights with Gabriel in your store speaking on historical fiction, his current work, and what it means to be a part of the reading community.
Creating an incredible experience is what matters most to us. No bookseller is required to purchase our titles for an event.
Crown & Coil titles are available directly through us or through Ingram at the same wholesale price.
Booksellers who order through Crown & Coil save time and labor costs with one less inventory order to track, one less shipment that might run late against your calendar, one less box your team needs to open, and one less thing to worry about before the event.
When you order through Crown & Coil, all your books, the display, and the author arrive together. Floor ready and ready to move.
.png)
We keep it simple. No setup to manage. No logistics to coordinate.
Gabriel arrives with everything needed for the event:
All we ask of you is a strong table and a table cloth.
An evening built around story, conversation, and connection, not a sales pitch.
Every store is different and you know what works best for your patrons. We have a general flow for the evening that is flexible to accommodate what your readers enjoy most:
Four hours, start to finish, with two natural windows for browsing and buying before and after Gabriel takes the floor.
We love a good conversation.
Feel free to book time directly with Gabriel. One call, and all your questions, from picking a night to planning the evening, gets settled together.
