Establish Consistency.
Empower Your Content.

Frameworks for clear, consistent, and effective communication across every touchpoint.

What are Copy Guides?

Copy Guides - strategic documents that define the standards for all written communication within your organization.

They ensure that every piece of content, from website copy to social media posts, reinforces your brand identity and achieves your communication goals.

By establishing clear guidelines, Copy Guides empower your team to create content efficiently and confidently.

Why are Copy Guides Important?

Consistency Builds Trust

Consistent communication style and tone builds trust, strengthens brand recognition, and meets your audience's brand expectations.

Streamline Content Creation

Copy Guides minimize errors, reduce revisions, and streamline the content creation process, saving time and resources.

Communication Standards

Copy Guides are essential for all team members, ensuring everyone understands and adheres to your brand's communication standards.

How Do We Create Your Copy Guide?

Core Value Message

All written communication within a brand must serve its Core Values, upholding the brand's purpose and goals.

We work with you to clarify, define, and solidify your brand's fundamental message. This fundamental message will shape the standards for every written communication in your brand.

Brand Voice Integration

Copy Guides embody the Brand Voice, ensuring every piece of written communication retains the tone, style, and personality of the brand.

Our methodology in rhetoric and semiology integrates your Brand Voice and Copy Guide into a single, powerful tool that serves your brand across all departments.

Brand Standards

Copy Guides establish brand communication standards for a range of brand platforms, channels, and publications.

We collaborate with leadership to ensure your Copy Guide is applicable to major brand communication platforms, channels, and publications.

What Do You Receive?

Copy Guide Suite

  • External Brand Copy Guide - A comprehensive guide that establishes the standards and expectations of your brand including tone, style, personality, and application.
  • Internal Brand Copy Guide - A comprehensive guide that defines and safeguards internal communications, expectations, responsibilities, and purposes.  

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