What is Source Cultivation?

Source Cultivation - A Crown and Coil methodology that continues the Brand Source process by introducing, training, and integrating your Brand Source systems into your business and team.

Source Cultivation empowers your leaders to become stewards of your brand's culture, embedding your Brand Purpose, Core Values, and Founding Principles into perspectives, decisions, and behaviors that secures everyones future.

Key components and modules within this suite include Heuristic Strategy Development, Cultural Stewardship, Communication & Engagement Strategies, and Integration Roadmapping.

‍Heuristic Strategy: Crafting practical, value-based decision-making frameworks (internal and external heuristics) that guide employee actions and align them with your Core Values and Founding Principles.

‍Cultural Stewardship: Equipping your leaders with the understanding, skills, and commitment (potentially including a "Leadership Covenant" experience) to consistently model, champion, and reinforce the desired culture and ethical standards.

‍Engagement Strategies: Developing and rolling out internal communication plans and engagement initiatives that bring the Brand Purpose, Core Values, and Founding Principles to life for all employees, fostering understanding, buy-in, and active participation in the culture.

‍Integration Roadmapping: Strategizing how to embed the "Blueprint" into key organizational systems and processes (e.g., performance management, recognition, onboarding, operational procedures).

Why is Source Cultivation Important?

Strategy Requires Execution

Brand Purpose and Core Values will have limited impact if they aren't actively translated into behaviors, decisions, and systems. This suite bridges that gap.

Culture is Purpose in Action

A strong, authentic culture grows from intention. This suite provides the tools and processes to actively shape a culture that reflects your core identity.

Intrinsic Motivation

Clear, value-based heuristics and supportive leadership empower employees to make good decisions, increasing engagement, autonomy, and pride in their work.

How Do We Implement Source Cultivation?

Heuristic Strategy

Crafting practical, value-based decision-making frameworks (internal and external heuristics) that guide employee actions and align them with Brand Purpose, Core Values, and Founding Principles.

Cultural Stewardship

Equipping your leaders with the understanding, skills, and commitment to consistently model, champion, and reinforce the desired culture and ethical standards.
‍
‍

Engagement Strategies

Developing internal communication plans and engagement initiatives that bring Brand Purpose, Core Values, and Founding Principles to a brand's culture.
‍
‍

Integration Roadmapping

Implementing key organizational systems and processes that integrate Brand Purpose, Core Values, and Founding Principles into every aspect of the business.

‍

Source Cultivation Suite

Core Values Suite

Cultivate empowered and aligned leadership that embodies your desired culture and ethical standards.

Lead the path to increased employee engagement and understanding with a team that shares your conviction and contributes to your strategic purpose and values.

Experience improved consistency and cohesion by aligning your organization's daily practices with your value-based heuristics. Demonstrate enhanced organizational resilience and adaptability and navigate challenges more effectively.

Establish a robust foundation for sustained cultural stewardship, building internal capacity to nurture and evolve your unique culture as you scale.

Create a living culture where behavior, decision-making, and communication consistently reflect your Brand Purpose.

A Curated Set of Strategic Heuristics - Practical, value-based decision-making guides founded on your brand's Core Values, for every major department within your brand.
Brand Stewardship Framework: Materials from leadership workshops that include fundamental agreements on brand culture, Core Values, Founding Principles, and the strategies to bring them to life.
Internal Communication & Engagement Plan - A documented strategy and foundational materials for rolling out and embedding the culture. This includes recommendations and action plans for aligning key organizational systems with your Brand Source.

The Signifier | Article Resource

The Human Nature of Core Values

Explore the genetic and evolutionary anthropology of social pacts and the modern tradition of Core Values.

Delve into the neuroscience of the ideation process that enables founders to navigate any challenge with renewed confidence.

Lead with Intention.
Shape Your Culture.

Strategy Requires Execution

Culture is Purpose in Action

Intrinsic Motivation