We Help You Keep Your Promises by Keeping Ours

Welcome to Crown & Coil LLC

Founding

Crown & Coil continues to pursue and define what strategy consultation can be in a world of perpetual change.

Founded in 2020 by culture theorist and published author Gabriel N Elizondo, the consultancy operates on a platform of culture theory, behavioral economics, and the semiological fundamentals that create meaning in the marketplace.

Applying these socioeconomic models to the classical theories of strategy, Gabriel and the strategy team at Crown & Coil go be on trends and tactics, developing comprehensive long-term growth strategies based on proven research methods with scalable futures.

Two laurel branches curved inwards to form a crown. End of laurel stems are pen nibs. In the center is an hourglass.

Philosophy

All individuals have an implicit need to contribute to the greater whole of humanity.

A business defines its purpose by helping the community from which it came.

Simply put, a business is a promise made to the community, that promise is a brand.

Founder & Strategist

Gabriel N Elizondo founded what would become Crown & Coil LLC over 15 years ago.

His career as a strategist spans more than 20 years creating, executing, and assessing strategy in a variety of industries.

From executing product strategy for multi-million dollar luxury fashion brands, building communication departments for international fitness conglomerates, launching nationwide talent development platforms for personal-wear brands to writing the standard training protocols for high-end sleep manufacturers, he has consistently brought seven-figure profitability to brands across the world.

He holds degrees in Brand Development with a focus on Behavioral Economics and Writing Communications in the field of Culture Studies. He is a published literary critic, author, editor, and strategy mentor.

Gabriel N Elizondo - Founder & Lead Strategist

Three Core Values

Humanity

We prioritize genuine human connection, empathy, and respect in every interaction.

Purpose

We are driven to create a meaningful impact, guiding you toward a clear and ethical vision.

Education

The pursuit of learning and refining the skills necessary to uphold our community promise.

Chess represents the strategy required to navigate the marketplace in business and challenges in life.

Solution Suites

We take a holistic approach, recognizing that these elements are interconnected and essential for sustainable success.

Our expertise is anchored in culture theory, behavioral economics, and semiology.

Our methodology blends our expertise with practical business strategy to uphold our commitment to ethical, human-centered solutions.

Statement of Inclusion

Every person has a purpose.
We are proud to welcome all those who share our values and core principles in business and in life.

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The Signifier | Article Resource

The Human Nature of Core Values

Explore the genetic and evolutionary anthropology of social pacts and the modern tradition of Core Values.

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The Neurobiology of Brand Purpose

Delve into the neuroscience of the ideation process that enables founders to navigate any challenge with renewed confidence.

Read More