An AI-Integrated Content System is a professionally trained solution that prevents an LLM from generating generic or inaccurate content. It leverages human expertise and brand-specific data to ensure the AI's output is consistently on-brand, helping your business stand out and build trust.
A Large Language Model (LLM) is an artificial intelligence model that produces responses based on a user’s request. The LLM uses an immense amount of information (primarily sourced from the internet) to generate its response to the user’s request.
You can think of an LLM like an eager new intern you hired for your plumbing business. Without proper training, this intern might start writing emails that don't sound like your brand or posting articles about plums instead of plumbing. This costs you time and money. While you can provide your own training materials, that's not enough. Just like an intern who makes up answers when they encounter a new situation, an untrained LLM can generate confusing or inaccurate responses. For an LLM to properly align with your brand, it requires an expert to go beyond just providing a dataset. It needs a framework for reasoning and a protocol for ensuring accuracy. It needs training.
LLM models can be trained on specialized datasets to produce responses for specific requests.
Datasets are compiled sources of information that provide an LLM with a resource to pull a response from and generate an output for a user’s request.
Datasets can come in the form of simple articles, lists of proprietary information, and fundamental brand knowledge to massive databases full of statistics, code, schematics, etc. Whatever is in a provided dataset, the LLM will happily use it to generate a response.
This type of training provides specific instructions on how to use specialized knowledge to produce accurate responses. For an LLM to properly work in alignment with your brand, it requires an expert to review your brand’s dataset (training materials), the reasoning required to analyze a user’s request, and the protocols to confirm the accuracy of the LLM’s response. Just like any other form of intelligence, an LLM needs to learn how to apply the knowledge it has to real world problems.
LLMs require professional instruction that layout a framework of thinking about your brand, how to create output that aligns with your brand goals, and how to self-correct if outputs are not hitting their marks.
Just like any other intelligence, LLMs need adjustments to their reasoning and work process to ensure consistent results. LLMs understand the basic rules of writing and communications, which is better than the average non-writer human.
However, LLMs do not automatically understand how to sound like your marketing team in an outreach email. An LLM can write website copy for your new business but without understanding your source of inspiration, specific words and parameters to operate by, the website copy it produces will sound like every other LLMs output.
Relying on generic LLM output to represent your brand leads to disengagement, dismissal, and a missed opportunity to stand out among the competition, as audiences can easily spot brands that haven't invested in a human writer or proper AI training.
At Crown and Coil, our content strategists are high-level experts formally trained in behavioral economics, semiology, and language.
This unique background, combined with their proficiency in LLM training, allows them to build a system that truly speaks your brand's language with absolute fluency. An AI-Integrated Content System gives you more than just time and cost savings. It gives you the confidence of generating consistent, on-brand communications that inform potential customers and streamline your content production.
You’ll have the peace of mind that comes from knowing your brand's voice is being protected and empowered, trained by professionals, supported by AI.
