Content means any information or experience that provides meaning to a reader, viewer, or listener. This often includes blog posts, social media posts, podcasts, videos, films, pictures, infographics, design, etc. Even an experience itself can be considered a form of content since a person can remember the experience and apply meaning to that memory.
Content is important because it creates meaning and delivers value to readers, viewers, customers, clients, or listeners. For example, a copywriter posts a lesson on how to write a good ad. A reader uses the lesson to make an ad that works. The lesson has created value for the reader. Strong content builds trust, guides decisions, and connects audiences with a brand’s purpose.
Content is created by publishing ideas in formats such as blog posts, social media, ads, podcasts, videos, or print. For example, a script for a commercial becomes content once it’s produced and published. The process always involves turning ideas into tangible formats that can be shared with an audience.
You should publish content on the platforms where your target audience spends time. For example, business articles work best on LinkedIn, podcasts thrive on Spotify or Apple Podcasts, and visual art belongs on galleries or Instagram. The best platform depends on your audience’s habits, not just the content itself.
When you have highly valuable information to share with your target audience on a consistent schedule. High-quality, high-value content serves its readers, viewers, listeners, audience, clients, or customers best. To maintain a connection with an appreciative audience, post high-value content on a regular basis.
Who creates content depends on the desired outcome for the reader, viewer, listener, or target audience. For example, a target audience seeking tutorial videos on how successfully change a tire would require someone to write the steps of the process, someone to record the process on video, someone to edit the footage, and someone to write the description of the video when posted to YouTube.
Size doesn't matter. This consultation will assess any content project, regardless of size. The goal is to see if we're a good fit and how we can help you move forward.
Sure, anything to help you feel comfortable. Usually, for a 15-minute consultation, an NDA is typically not necessary. The purpose is to have a high-level discussion. Formal agreements come later, usually with an NDA.
Our comprehensive approach to content strategy differentiates us from other consultants that only focus on one or two aspects of content like SEO or social media. We like to get the big picture, then focus on the details, like Bob Ross and his trees.
Absolutely. In fact, this service is perfect for you. The findings in the report will provide you with a foundational framework and workflow to begin building a powerful content strategy from the ground up.
We provide a clear, transparent, and easy-to-understand analysis of your content with simple, actionable answers to your content concerns. If you are a content expert, would you like a job?
Yes. While we start with a comprehensive view of your overall content, the foundational strategy we provide can be used to inform and guide your decisions on how to address content on other platforms, such as social media, email newsletters, or YouTube.
Our AI-integrated Content System Suite is designed to create on-brand content for your company, helping you implement the strategy and recommendations identified in your assessment.
The suite is delivered through a three-day Communication Workshop. This focused timeframe ensures we can work efficiently to codify your core brand messaging without a lengthy process. You receive your curated brand guides 14 business days after the last workshop is complete.
We like to keep our remote workshops to a limited number of attendees, typically 3-4 key individuals who are critical to content decision-making. This helps streamline the process and ensures we make the most of our time together.
Yes, that's the primary purpose. The Brand Copy Style Guide and Brand Heuristic Content Guide empowers your team to maintain a consistent brand voice with purpose-aligned decisions, reducing the need for direct oversight.
This suite is valuable for any business, new or established, that struggles with inconsistent messaging. It's especially useful for organizations that have grown but haven't taken the time to formalize their core communication principles.
A semiotic workshop is a deep-dive session where we use your brand's purpose to clarify and write your core values and principles. This ensures your communication is always clear and meaningful to your audience.
The Content System Suite is a one-time service that delivers a fully trained, on-brand content engine. If you require ongoing support for updates or adjustments, we do offer quarterly retainers to provide continuous AI support as needed.
The Content System Suite is built directly on your brand's core values and voice. Because of this, our team requires a comprehensive Brand Copy Style Guide, Communications Guide, and clearly defined brand vision, mission, and values before we begin. We highly recommend completing our Communication Foundation Suite as a prerequisite to this service, as it provides all the necessary documentation to ensure the AI engine is trained correctly.
While general AI tools are powerful, they cannot consistently produce on-brand content that truly aligns with your audience. Our service is not just about using AI; it's about training an LLM to be an expert on your brand. This bespoke system understands your brand's voice, values, and audience, ensuring all content is authentic and effective.
The choice of LLM is highly dependent on your business and specific needs. We work with your chosen LLM to ensure the final product is the best fit for your workflow. We'll consult with you to help you make an informed decision based on your industry, budget, and desired outcomes.
We perform a dedicated 7-day training audit and content quality control as part of the 90-day term. This process ensures the LLM is properly aligned with your brand's content standards and that its output is consistently accurate and effective.
Yes. Our content strategist will conduct a live session with your team to review your Custom LLM Training Guide. During this session, they'll answer questions and provide a live demonstration on how to generate on-brand content.
Our LLM Training Guides are versatile and can be used to produce a wide variety of content outputs, including (but not limited to) commercial scripts, website copy, email outreach, marketing campaigns, and even visual prompts that can be used to produce on-brand graphics and videos.
No. You shouldn't feel pressured to purchase more than one service to save money before you've seen the results we deliver. We want to reduce your stress, not add to it.
No. The content strategist retainer service does not include any of our listed content suites. Each content suite delivers results and does not require a retainer. However, the Content System Suite will scale your business faster with the support of our retainer services.
Most services are delivered by lead content strategist and founder, Gabriel N. Elizondo and his consortium of AI-LLMs. However, in the event of a larger project, high-level copywriters are readily available to assist.
Your brand will be the only business we provide services to during the terms of our agreement.
Due to the nature of our services, we cannot provide a money-back guarantee. However, we do provide two revision cycles in each suite for refining your vision. Additional fees apply to additional revision cycles.
Of course you can. However, without proper understanding of how LLMs work, receive information, generate output, and how they evolve over time, you may do more damage than good