Case Gallery
A creative marketing and production agency wants to show its unique approach to client education.
Concept/Ideation
Content Creation
AI Curation
Culture Strategy
Copyediting
Copywriting
Content Strategy
This Chicago-based marketing agency specializing in trucking and logistics needed a way to stand out in an industry that values grit, credibility, and cultural fluency. Their challenge was twofold: they lacked an authoritative voice in trucking-specific marketing and needed a value-driven lead generator to capture new clients.
After thoroughly researching the trucking and logistics industry’s evolution over the last 50 years, we were able to decipher the most prominent era that influenced 21st century trucking. This era coincided with the primary demographic’s childhood years, serving as the basis of a nostalgic theme that engages with the reader while educating them on digital marketing practices.
An eBook styled after a 1970s trucking board game that weaves pop culture, trucking history, and modern digital demands into a website marketing guide.
The project established the marketing agency as both a cultural insider and a forward-thinking partner, while generating lasting pride and credibility for the firm.
