Case Gallery
A new leasing division wants to strengthen their brand’s consumer appeal.
Concept/Ideation
Copywriting
Copyediting
Culture Strategy
In the past, the company had worked exclusively with major vendors and corporate partners but recently entered the private consumer market for equipment rentals. Stakeholders expressed a desire to pivot away from their current brand’s perception as a “truckers only” company and towards a more welcoming, friendly, and personal brand for the day-to-day driver.
The discovery process identified several pain-points private consumers have with the rental processes that the client-company solved with their rental solutions. We interviewed a variety of logistics sub-haulers, drivers, private contractors, and leasing administrators to identify the real-world experience of leasing equipment. Client-stakeholders approved our findings and the ad spot went into production.
The script went into production over the span of three days. The head writer was on site as Script Supervisor and Assistant Director.
The client-company was delighted with the two minute ad-spot. They ran this on their social media channels as well as on streaming platforms in targeted regions across the country.
