Case Gallery
A non-profit mental health clinic wants to raise awareness of suicide prevention.
Concept/Ideation
Content Creation
Content Strategy
Copywriting
Culture Strategy
A non-profit sought to raise awareness of its services and suicide prevention awareness. Limited funds prevented them from a print-based publication campaign.
Over the course of three meetings with non-profit leaders, we decided social media would be the best approach to driving awareness in a multimedia format.
We created a campaign that spanned three major video posts with screenshots acting as secondary content in the mid-week posting calendar.
A substantial awareness of the non-profit was achieved along with an increase in organic engagement metrics. A 25% increase in site traffic was maintained for several weeks after the social media campaign.