Case Gallery
A regional equipment brand is ready to go national with a new digital presence.
Concept/Ideation
Content Strategy
Copyediting
Copywriting
A regional client was ready to expand their business with a new, engaging website powered by an SEO-driven structure to capture more visibility in the trucking equipment industry.
We interviewed the brand’s stakeholders and leadership to map their current challenges, business needs, and their intended outcomes from the new site. We then crafted a content strategy that integrated the brand’s financial goals with the ability to scale next to their anticipated growth.
Audit + Goal Assesment: We worked with brand stakeholders to define the brand purpose and goal of their new site as well as the challenges they were facing with their regional expansion. Research: In depth research was conducted across each industry the client’s brand serves. Regional trends, competitive market factors, and search intent were compiled to create well-defined target demographic personas. Site Structure + Information Architecture: The site’s foundation and content structure was designed around a customized SEO strategy and User Experience flow that serves the brand’s primary demographic. Content Creation + Management: Balanced keyword optimization with user experience flow for readability. The site was also integrated with a high-level content management system to scale with the brand’s expanded content.
A CMS-integrated site with clear messaging, optimized page structures, and a scalable SEO foundation that hosted a future blog and lead generation funnel.
